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Born from salty hair & endless waves

We create one-of-kind beachwear and accessories from vintage towels only, turning them into wearable art with soul.

Because every piece is unique and the number of products made is limited, online purshasing is not available.

But don’t worry – limited drops on instagram are scheduled so make sure you follow us!

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What’s on the lineup?

You guessed it – the wrap skirt is our 2025 best seller! But Madame Serviettes isn’t just about skirts.

We’ve also got:

•⁠ ⁠Ponchos for hanging out at the beach
•⁠ ⁠Surfbags to haul your gear in style
•⁠ ⁠Oversized beach totes
& laid-back accessories to top it all of

Pricing?

Here’s the lowdown:

•⁠ ⁠skirts : €70-90
•⁠ ⁠surfbags : €70
•⁠ ⁠ponchos : starting from €150

All handcrafted with love & secondhand magic

Brand Manifesto

#1 Vintage towels are the heart of everything we do – every item is upcycled and completely unique

#2 Less is more – every piece is handmade with love in France, fair and square

#3 Our motto? Buy less, buy better

Founded by Emma Treiber, Madame Serviettes is all about creating unique beachwear (and accessories) by embracing the values of slow fashion.

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Reviews

“I bought my first skirt in 2024 and my second in 2025 — and I absolutely love them! They’re my favorite accessories when I’m by the ocean. I can’t wait to see your new collection! And please, make some bucket hats too”

Marion

“Tasteful and thoughtful items. I am over the moon with my Madame Serviettes rose pattern tote bag. Useful and stylish on all occasions.”

Radar Brocante

“I love the patterns on your towels! And I really appreciate that you use only vintage fabrics. I’m so happy to have one :)”

Louise

“Obsessed with your brand — I’m so excited to see what’s next!”

Céline

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Hit us up!

Use the contact form to:
•⁠ ⁠request or reserve a piece
•⁠ ⁠propose a collab
•⁠ ⁠stock Madame Serviettes in your shop

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